WTR Fan Blog

fanblog

We have different sites on the internet because each can have a different tone and thus utilize a different kind of Marketing presure. The formal website is official and inspires adooptions through education, engendering realism, and happy tails.

The unofficial site can have a slightly more edgy, irreverent tone which allows for marketing dogs to a different subset of adoptors with a different subset of needs.

When we sent out the questionnaire in preparation for this grant, we actually needed to revise the questionnaire midway though and add the variable that said ' you liked the culture of WTR' as one of factors contributing to their decision to adopt. We needed to add this variable to anyone who had not yet received the questionnaire as many people were writing in answers that seemed to fall together into this variable.
People were writing in that they liked the 'mission of WTR', or they 'liked Holly' or they liked the way we do things, or liked the way the adoption process, while thorough, didn't have that Spanish Inquisition feel that makes facing a coop board as a buyer seem easier than rescuing a dog. This is actually another variable we added in after the pilot draft of the questionniare went out to a few people, as everyone was adding something like this in. 48% felt that they could tell that the adoption process lacked unnescessary 'red tape' and this motivated them to adopt.

24% of respondents said that the liked the culture of WTR, and this was a factor in their decision to adopt a WT dog. 34% of respondents said that they were friends with one of our waggy volunteers, and that contributed to their decision to adopt a WT dog.
The culture of WT is a marketing tool, and the 'unofficial' blog (example post)gives them more of that culture.